Panther Tyres Launches Panther on Wheels — A Flavorful Ride Through the Spirit of the Season
During the sacred month of Ramadan 2025, Panther Tyres proudly launched its first-ever seasonal campaign, Panther on Wheels—a vibrant celebration of food, community, and the cultural essence of Pakistan’s favourite month. Going live during the final Ashra, the campaign captured the true spirit of Ramadan through a unique lens—on two wheels, with the charismatic Haris leading the charge.
In this spirited journey, Haris took viewers on the ultimate Ramadan ride, weaving through the lively streets of Pakistan to discover the best Sehri hotspots, must-try Aftari snacks, and his personal Aftari favorite. From sizzling grills to tucked-away food stalls, every stop on this adventure reflected not just the flavours of the season, but the warmth, resilience, and generosity that define the month of Ramadan.
But Panther on Wheels was about more than just food—it was about the journey. Whether it’s a motorcycle navigating city shortcuts, a rickshaw ferrying families home for Iftar, or a delivery rider braving traffic with a hot Sehri meal, one thing remains constant: wheels keep us moving. In every corner of the country, no matter the vehicle or vocation, wheels are what bring people together, connect communities, and keep life in motion—especially during Ramadan.
With that in mind, Panther Tyres brought its industry-leading reliability and performance into this cultural narrative, reinforcing the idea that no matter where you’re going, or how you’re getting there—Panther Tyres has you covered.
This dynamic campaign fused culinary adventure with cultural storytelling, bridging the gap between brand and community in an authentic, heartfelt way. It was a joyful exploration of shared traditions, hidden gems, and the spirit of connection that Ramadan fosters—made possible, always, by the wheels beneath us.
Ramadan on Wheels marked the inaugural chapter of Panther on Wheels, Panther Tyres’ new platform for lifestyle-driven campaigns that reflect our ethos of movement, reliability, and real-life connection. With this campaign, Panther Tyres not only celebrated Ramadan but also deepened its bond with riders, rickshaw drivers, and communities across Pakistan.
