Independence Day Campaign Launch
Panther Tyres unveiled their sub-brand, PantHer, on the auspicious occasion of Independence Day, August 14, 2023, at Faletti’s Hotel. The launch event was graced by the presence of Chairman Mian Iftikhar Ahmed, CEO Mian Faisal Iftikhar, and Director Ayesha Iftikhar.
As a highlight of the launch event, PantHer unveiled its official anthem, titled “Yehi Hai Mera Pakistan,” as a heartfelt tribute to the incredible women of Pakistan. The anthem encourages the women of Pakistan to join in the celebration of Independence Day and confidently proclaim to the world, “It’s My Turn.”
Female Tyres Range Shop Launch
Bisma Maroof, the brand ambassador for Panther Tyres (PTL), ceremoniously cut the ribbon at the PTL’s tyre shop located in the Total Parco Petrol station, officially marking the release and nationwide availability of PantHer’s female tyre range. The event witnessed the presence of press and media. Furthermore, Bisma, accompanied by Panther Tyres (PTL)’s marketing team, joyfully took part in the cake-cutting ceremony to celebrate this momentous occasion.
Television Activations
PTL’s Director, Ayesha Iftikhar, accompanied by the Head of Marketing, Usman Mukhtar, and Brand Ambassadors Bahisht Shaan Shahid and Zenith Irfan, actively participated in various morning shows on Express News, PTV Home, and HUM TV to promote their brand, PantHer. During these appearances, the team passionately discussed their initiative for “Women on Wheels,” aiming to transcend conventional norms related to gender roles. They highlighted the initiative’s goal of breaking barriers and facilitating women in reclaiming their mobility and independence.