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Panther Tyres Launches “Panther Heroes”

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Panther Tyres Launches “Panther Heroes” – A CSR Initiative Honouring Everyday Champions

In April of 2025, Panther Tyres proudly introduced Panther Heroes—a heartfelt Corporate Social Responsibility (CSR) movement dedicated to recognizing and uplifting the everyday heroes who play an essential role in keeping Pakistan moving forward.

This impactful initiative begins by celebrating a group often overlooked yet deeply integral to the rhythm of daily life: rickshaw drivers. These individuals navigate the intense heat, the bustling roads, and the countless challenges of urban mobility, all while helping passengers reach their destinations and dreams. In many ways, they are unsung heroes of the road—and Panther Tyres has made it a mission to honour their resilience and service.

As a part of this movement, Panther Tyres rolled out its Roshan Boxes—thoughtfully curated packages designed to offer rickshaw drivers practical support and a touch of comfort in their demanding routines. These boxes are more than symbolic; they are a tangible expression of gratitude and solidarity.

The broader objective of the Panther Heroes campaign is to foster a culture of appreciation and empathy. By spotlighting individuals who form the backbone of urban transportation, Panther Tyres seeks to not only give back to the community but also amplify awareness about the everyday contributions of these workers.

This campaign goes beyond traditional CSR—it is Panther Tyres’ promise to stand beside those who have tirelessly supported us, often from behind the handlebars of a humble three-wheeler. It embodies a spirit of collective responsibility and shared respect.

“Jo roz humein manzil tak le jaate hain, chalo aao hum unka saath nibhaate hain.”

With Panther Heroes, Panther Tyres continues to lead by example—showcasing its commitment to not only mobility and innovation but also to human dignity, social equity, and community connection.

Ayesha Iftikhar Represents Panther Tyres at MAP’s Leading Brands Showcase

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Ayesha Iftikhar Represents Panther Tyres at MAP’s Leading Brands Showcase – A Trailblazer for Empowered Leadership

On April 16th, 2025, Panther Tyres proudly stood tall at the Management Association of Pakistan (MAP) event, “Success Stories of Leading Pakistani Brands”, held at PC Hotel, Lahore. At the heart of this proud moment was Ayesha Iftikhar, Executive Director of Panther Tyres, whose visionary leadership continues to redefine the landscape of Pakistan’s automotive industry.

Representing Panther Tyres among a distinguished panel of five industry leaders, Ayesha emerged as the sole female entrepreneur—a powerful symbol of resilience and transformation in a field often shaped by male-dominated narratives. Her participation went beyond corporate representation; it was a celebration of empowered leadership and fearless innovation.

During the panel, Ayesha captivated the audience by sharing Panther Tyres’ journey of purpose, agility, and growth, while reflecting on her own path as a woman leading from th e front. Her story resonated deeply, shedding light on the challenges and triumphs of breaking barriers and staying committed to value-driven leadership

In recognition of her contributions and dynamic presence, she was honored with a special shield of appreciation, highlighting both her personal impact and Panther Tyres’ commitment to nurturing progressive, inclusive leadership.

“Here’s to fearless minds, purpose-driven leadership, and the women who inspire change.”

With this proud moment, Panther Tyres reaffirms its belief in fostering voices that challenge convention, inspire the next generation, and champion lasting change across industries.

Celebrating Team Spirit Through Sport and Camaraderie

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Celebrating Team Spirit Through Sport and Camaraderie

In a spirited celebration of teamwork, energy, and Panther pride, Panther Tyres hosted Panther Cricket Night 2025, an electrifying evening that brought together colleagues for a memorable showdown on the pitch.

The spotlight shone brightly on two dynamic in-house teams: the Panther Strikers, captained by Abid Salar, and the Panther Challengers, led by Ahmer Iqbal. The event featured a thrilling 3-match series, filled with impressive plays, high tension, and boundless enthusiasm from both players and spectators.

Over the course of the series, the Panther Strikers displayed unwavering determination and synergy, securing 2 decisive victories to clinch the coveted championship trophy. Their success reflected more than just athletic ability, it was a tribute to teamwork, strategic thinking, and the winning spirit that defines the Panther Tyres culture.

The evening wasn’t just about competition, it was about community, celebration, and the joy of coming together outside the workplace. The friendly rivalry, laughter, and shared moments made Panther Cricket Night 2025 a resounding success and a night to remember.

"An unforgettable evening of grit, glory, and good vibes."

With this event, Panther Tyres continues to foster a culture of collaboration, well-being, and employee engagement—on and off the field.

Panther Tyres Hosts Aftari at Bastian Café

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Panther Tyres Hosts Aftari at Bastian Café

On the evening of March 28th, 2025, Panther Tyres brought together its community of dedicated employees and esteemed business partners for a warm and meaningful Aftari gathering at Bastian Café. The event served as a heartfelt expression of appreciation, unity, and shared purpose during the holy month of Ramadan.

The Aftari was more than just a dinner, it was an embodiment of Panther Tyres’ core values: gratitude, togetherness, and a deep respect for the people who continue to power the company’s journey forward. Surrounded by ambient décor and a spirit of reflection, the evening offered an opportunity to pause, connect, and celebrate the bonds that make the Panther Tyres family stronger.

Guests shared food, stories, and laughter; reinforcing relationships both personal and professional. The presence of team members and valued partners created an atmosphere of warmth and trust, reinforcing the belief that every meaningful journey begins with shared moments that inspire.

“Because every meaningful journey begins with shared moments that inspire.”

With this gesture of hospitality and connection, Panther Tyres once again underscored its commitment to building a people-first culture; one where relationships are cherished as deeply as results.

Panther Tyres Launches Panther on Wheels

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Panther Tyres Launches Panther on Wheels — A Flavorful Ride Through the Spirit of the Season

During the sacred month of Ramadan 2025, Panther Tyres proudly launched its first-ever seasonal campaign, Panther on Wheels—a vibrant celebration of food, community, and the cultural essence of Pakistan’s favourite month. Going live during the final Ashra, the campaign captured the true spirit of Ramadan through a unique lens—on two wheels, with the charismatic Haris leading the charge.

In this spirited journey, Haris took viewers on the ultimate Ramadan ride, weaving through the lively streets of Pakistan to discover the best Sehri hotspots, must-try Aftari snacks, and his personal Aftari favorite. From sizzling grills to tucked-away food stalls, every stop on this adventure reflected not just the flavours of the season, but the warmth, resilience, and generosity that define the month of Ramadan.

But Panther on Wheels was about more than just food—it was about the journey. Whether it’s a motorcycle navigating city shortcuts, a rickshaw ferrying families home for Iftar, or a delivery rider braving traffic with a hot Sehri meal, one thing remains constant: wheels keep us moving. In every corner of the country, no matter the vehicle or vocation, wheels are what bring people together, connect communities, and keep life in motion—especially during Ramadan.

With that in mind, Panther Tyres brought its industry-leading reliability and performance into this cultural narrative, reinforcing the idea that no matter where you’re going, or how you’re getting there—Panther Tyres has you covered.

This dynamic campaign fused culinary adventure with cultural storytelling, bridging the gap between brand and community in an authentic, heartfelt way. It was a joyful exploration of shared traditions, hidden gems, and the spirit of connection that Ramadan fosters—made possible, always, by the wheels beneath us.

Ramadan on Wheels marked the inaugural chapter of Panther on Wheels, Panther Tyres’ new platform for lifestyle-driven campaigns that reflect our ethos of movement, reliability, and real-life connection. With this campaign, Panther Tyres not only celebrated Ramadan but also deepened its bond with riders, rickshaw drivers, and communities across Pakistan.

“This was just the beginning… We’ll be back next Ramadan with more surprises. Until then, keep riding with Panther Tyres!”

A Milestone in Quality Excellence

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On February 2025, Panther Tyres proudly achieved ISO 9001:2015 certification—a globally recognized standard for quality management systems. This certification, valid for the next three years, marks a significant milestone in our ongoing commitment to quality, compliance, and continuous improvement.

The journey to certification involved a rigorous external audit and comprehensive training sessions undertaken by Panther Tyres’ teams across key operational areas. These sessions emphasized systematic quality assurance, streamlined internal processes, and a culture rooted in ongoing evaluation and enhancement.

By meeting the stringent criteria of ISO 9001:2015, Panther Tyres has reaffirmed its dedication to delivering consistent, high-quality products and services that meet both customer expectations and regulatory requirements. This achievement isn’t just a badge—it’s a demonstration of our resolve to lead the industry with transparency, accountability, and innovation.

Through this certification, Panther Tyres has strengthened its foundation for growth, operational excellence, and market competitiveness. It also reinforces the trust placed in us by our customers, partners, and stakeholders.

“Watch how we set new standards in excellence.”

Panther Tyres remains steadfast in its vision to not only meet industry benchmarks—but to set them.

Panther Tyres Factory Documentary – Discover Pakistan

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On March 4th, 2024, Panther Tyres embarked on an exciting collaboration with Discover Pakistan for a documentary shoot. This joint effort saw Panther Tyre’s marketing team join forces with Discover Pakistan’s videography team as they journeyed to the Panther Tyres Sheikhupura factory. The primary objective of the documentary was to provide viewers with an in-depth look into the operations of the factory, offering insights into the tyre manufacturing process and showcasing the utilization of cutting-edge technology. The documentary aimed to demystify the complexities of tyre production, presenting the information in a simple and accessible manner for all viewers.
By highlighting the intricacies of the manufacturing process, Panther Tyres aimed to showcase its commitment to quality and innovation. This included a detailed exploration of each step, from raw material selection and processing to the final quality checks. The collaboration with Discover Pakistan provided a valuable platform to share this story with a wider audience, further enhancing Panther Tyres’ brand visibility and reputation.
Additionally, this documentary aimed to educate potential customers and industry partners about the stringent quality control measures and advanced technologies employed by Panther Tyres. By doing so, the company sought to build greater trust and credibility within the market. This partnership with Discover Pakistan not only highlighted Panther Tyres’ dedication to excellence but also underscored their efforts to remain at the forefront of the tyre manufacturing industry.

HUM Women Empowerment Awards

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Panther Tyres Director Ayesha Iftikhar served as a jury member at the Hum Women Leaders Awards on February 24th, 2024, representing Panther Tyres Limited and PantHer. She had the honor of presenting the esteemed Kashmir HUM Women Leaders Award to Dr. Professor Izzeldin Abuelaish, recognizing his unwavering dedication to peace education and women empowerment. Dr. Abuelaish’s contributions have had a profound impact, making him a deserving recipient of this prestigious award. The ceremony aired on March 8th, 2024, coinciding with International Women’s Day, further amplifying its significance.
The event showcased inspiring stories and achievements like Dr. Abuelaish’s, which have inspired countless individuals globally. His work, particularly in promoting peace and advocating for women’s rights, aligns perfectly with the core values of the Hum Women Leaders Awards. By featuring such impactful narratives, the awards ceremony highlighted the importance of striving for a more equitable and just society.
Ayesha Iftikhar’s role at these awards underscores Panther Tyres’ commitment to diversity, inclusion, and gender equality in today’s society. Her involvement as a jury member and presenter not only brought honor to Panther Tyres but also reinforced the company’s dedication to supporting and recognizing the achievements of women and leaders in various fields. Panther Tyres’ participation in the event exemplifies their broader mission to promote empowerment and drive positive change. This recognition at the Hum Women Leaders Awards serves as a testament to Panther Tyres’ ongoing efforts to foster an inclusive environment and support visionary leaders who are making a significant difference.

Tou-Chain Competition

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On January 30th, 2024, spectators witnessed the electrifying clash of titans with Panther Tyres at the Touchan Competition in Faisalabad. Panther Tyres proudly participated in this thrilling event, showcasing its unmatched prowess as tractors locked horns in an exhilarating tug of war. The competition highlighted the unparalleled durability and robustness of PTL tyres, leaving onlookers in awe of their performance. Each tractor, equipped with Panther Tyres, demonstrated remarkable strength and endurance, proving the tyres’ superior quality and engineering.

The event buzzed with palpable excitement and boundless energy, leaving spectators spellbound and entranced by the sheer spectacle unfolding before their eyes. From the heart-pounding action on the field to the electrifying atmosphere in the stands, the Touchan Competition proved to be an unforgettable experience for all who attended. The roars of the crowd, combined with the powerful revving of the tractors’ engines, created an atmosphere of intense anticipation and thrill.
In addition to the main tug of war event, Panther Tyres set up an engaging booth where attendees could learn more about their products, explore the latest innovations in tyre technology, and interact with the company’s representatives. This interactive setup allowed Panther Tyres to connect with potential customers and enthusiasts, providing them with detailed information about the durability and performance of their tyres.
Overall, Panther Tyres’ participation in the Touchan Competition not only demonstrated the exceptional quality of their products but also reinforced their reputation as a leader in the tyre industry. The event served as a powerful platform to showcase Panther Tyres’ commitment to excellence and innovation, leaving a lasting impression on everyone present.

Climate Change Conference and Green Sustainability

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In a world worried about climate change, Panther Tyres took a big step at Kinnaird College’s Climate Change Conference. The company showed its commitment to being eco-friendly, promoting a sustainable future. Being a responsible company, Panther Tyres believes in making choices that contribute to a healthier planet as this conference was an opportunity for companies to talk about the possible efforts and actions that can lead to a safer and a greener tomorrow.

Panther Tyres believes that even small steps can make a big difference. Every decision in making tyres, every little improvement in tyre technology, contributes to a collective effort for a better planet. Panther Tyres shared its plans to reduce its impact on the environment as they talked about investing in research for better, more sustainable tyre technologies and lead the way in making the tyre industry more eco-friendly, and they hope others will follow their example.

Being a responsible company is not just about making money it’s about taking part in things that help the environment and society. The Climate Change Conference was a perfect place to connect with others who care about the planet by talking about their efforts and sharing ideas, Panther Tyres aims to be at the forefront of businesses that are changing for the better.

Representatives from Panther Tyres passionately addressed the pressing issue of climate change during a recent discussion. Panther Tyres underscored their commitment to minimizing the environmental impact of their production processes by integrating sustainable materials.

‘As they say, the journey to a greener tomorrow starts with every small step we take today’.

Team Marketing, PTL